Spotify's addition would help it match Apple, though, and might lure audiences who would otherwise watch the videos on YouTube. Apple Music has had music videos for years. The concept isn't novel for streaming music services. The company tried using TV content several years ago, such as clips from Comedy Central and ESPN, but it didn't gain much traction.
The media giant launched a TikTok-like home feed in March, but it's meant more for discovering music and podcasts than video viewing. Video on Spotify is currently limited to podcasts, 30-second storytelling clips (to help artists talk about their work) and 10-second GIFs that loop while you listen to a given song. The company is reportedly talking to potential partners, but it's not clear who would support the feature or when it might arrive. Bloomberg sources claim the streaming service is mulling the addition of full-length music videos to its app. Spotify might soon let you watch music, not just listen to it.
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